Press

Press and media

A Nail Supply Brand Built by a Family of Nail Techs

Dashboard Beauty makes professional nail tools and care for working nail techs. We started in 2018 in Garden Grove, California, out of a family that has run nail salons since the 1990s. Our press releases, fast facts and media contact are below.

Press releases Media contact
Dashboard Beauty cuticle oil, drill bits, acrylic brush and nail file on a stone slab
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In the News

Our announcements are distributed through Press Advantage. Newest first.

All releases: Dashboard Beauty on Press Advantage

Dashboard Beauty at a Glance

Founded

2018, in Garden Grove, California. Founder-led and family-owned.

Roots

A Vietnamese American family that arrived in the early 1980s and has owned nail salons in California, Colorado, New Jersey and Puerto Rico since the 1990s.

Who we serve

Working nail techs, salon owners and nail students across the United States.

Products

100% Kolinsky acrylic brushes (sizes 8, 10 and 12), cuticle oil, pro-grade nail files, ceramic and carbide drill bits, and salon merch.

Where to buy

DashboardBeauty.com, Amazon (U.S., Canada and U.K.), Walmart, eBay and TikTok Shop.

Giving back

A portion of profits goes to organizations that fund and train women entrepreneurs.

Dashboard Beauty acrylic brush, carbide bits and cuticle oil on a nail station

From a Mom's Salon to a Brand for Every Tech

Our founder grew up going to work at Mom's salon. She was a nail tech who opened small salons after the family left Vietnam. A 2015 blog about her story turned into Dashboard Beauty in 2018: tools and care made for the techs who do 12-hour days, not for hobby kits.

Today the brand sells across the United States and on three Amazon marketplaces, with a blog that teaches technique and business to thousands of nail techs every month.

Read the full story

Story angles we can speak to

  • Immigrant families and the American nail salon industry
  • What separates professional nail tools from retail kits
  • The economics of a nail tech's day: products, time and client retention
  • E-file and acrylic safety for techs and clients
  • Building a direct-to-consumer brand alongside Amazon and TikTok Shop

What we can provide

  • High-resolution product and lifestyle photography
  • Founder photos and a short bio
  • Product samples for review and testing
  • Interviews by video or email, usually within 48 hours
  • Working nail techs from our ambassador community for quotes

Media contact

Email support@dashboardbeauty.com with "Press" in the subject line. We answer every press request, usually the same business day.

Dashboard Beauty, 10441 Stanford Ave., Suite 1567, Garden Grove, CA 92842

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