How To Advertise A Salon Business
Advertising your nail salon should attract more clients to your business.
If done right, you’ll attract the type of clients you want for your nail salon.
You may be surprised to see how easy it is to advertise your business in a cost-effective manner. With online marketing, you have a variety of ways to market and grow your business.
Here are a few ideas on how to advertise to generate leads that may become your ideal client.
(Source: Guillaume Kurkdjian)
Google My Business & Yelp
Both, Google My Business and Yelp are platforms where you can list your nail salon business.
The platforms have a twofold function.
You list your business on Google My Business and Yelp so that potential clients may find you. When clients search online for a local nail salon, your name will pop up with all the relevant information.
Clients may write a review about their experience at your nail salon. Positive reviews may attract more clients.
When a client is happy with your services, ask them to post a review on one of these two sites.
(Source: Taryn Oshiro-Wachi)
Social Media Marketing
Instagram and Facebook are possibly the most popular social media platforms to advertise your nail salon business.
Pinterest is another visual social media platform that could generate business for a nail salon.
Post regularly and add images for clients to see what it looks like. It is highly effective with nail art.
When you post your work, potential clients see what you’ve created and would want the same type of nail art too.
Never underestimate the power of social media and how your clients can use social media to advertise your nail salon business.
Your nail salon is a social environment; clients often chat with you during a manicure or a pedicure. Satisfied clients will tell their friends, colleagues and family and post on social media.
Why not help them by creating a selfie-booth at your salon where they can take a photo and immediately post on Facebook and Instagram?
Website & Blog
Rarely will you find a business that doesn’t have some type of an online presence. Potential clients search online.
Then they visit your website or blog before they contact you. If they aren’t impressed with your website, you won’t hear from them.
Your website is your online business card. It should represent you and your nail salon business.
Clients should easily find your contact details and how to book an appointment on your website or blog. You don’t what them to search for it because they won’t; they will leave and go to your competition.
Articles, blog posts, and an image gallery are excellent ways to showcase your expertise and achievements.
You can use the articles and blog posts to give readers valuable information.
When they need a nail technician, they will most likely contact you because now they trust you. With valuable information and engaging content, you have proven your expertise and that you care about them.
Emails & Newsletters
Another effective and cost-effective way to advertise your nail salon business is with emails or e-newsletters.
Create a database by having them subscribe to the emails or newsletter on your website and social media platforms.
The content of the emails and newsletter will primarily be of value and interest to your client.
When you have a promotion or new services or product you want to advertise, you can use the emails or newsletters.
Clients don’t mind you selling to them, but they don’t want it all the time. Emails and newsletters are great ways to advertise your business without clients feeling they are sold to.
The secret to advertising your nail salon business online is to be consistent. If you blog, for example, rather blog once a week or once a month than irregular.
In other words, whatever advertising technique you want to apply, make sure you can keep it up. If you don’t have the time or expertise, outsource your advertising.